CONTENTS

ABOUT SHIFT

The Programme

THE SHIFTERS

Talent Directory

Hiring Talent

Shifter Profiles

THE WORK

Brief #1: Volvo

Brief #2: adidas

Brief #3: Sallve

PROGRAMME CREDITS

GET INVOLVED

01

THE PROGRAMME

THE TALENT YOU WANT

D&AD Shift with Google is our intensive night school program that places an emphasis on self-taught and proactive talent. Shift compels its students to make the best creative work of their life and challenges the industry to search further than the university pipeline for creative talent.

They don’t have a degree. They do have extraordinary self-taught talent that has been sharpened over the last five months. They’ve successfully pitched Volvo, adidas and Sallve. So they know a bit about client work under pressure. Notably, three-quarters of Shifters that graduate through the programme are swiftly snapped up for top positions within our industry.

02

We at Volvo decided to support D&AD Shift, a free school led by industry professionals with the aim of facilitating access for self-taught talent to the creative industry in an unconventional way. And knowing the importance of encouraging new professionals, we decided to support this project. In this way, we were able to encourage these young people and also influence them a little more about sustainable electromobility and how Volvo is working to make electrification more and more a reality for car consumers in Brazil.

— Mirella Cambrea

Marketing Director, Volvo

Shift is an opportunity for the brand to connect with the creative market, other creative sources, get inspired and learn more about other points of view, but also to foster the industry of the future with people from other backgrounds.

— Felipe Savone

Publishing Director, adidas

03

HIRING

SHIFTERS WRITE FOR APPLE. THEY STRATEGISE FOR SPOTIFY. THEY HAVE CREATIVE IDEAS FOR DISNEY. THEY ARE CALLED 'ONES TO WATCH' BY IT'S NICE THAT AND CAMPAIGN.

SHIFTERS ART DIRECT AND DESIGN FOR EVERY MAJOR AGENCY NETWORK, FOR SOME OF THE MOST CREATIVELY AWARDED COMPANIES IN THE WORLD. AKQA, WIEDEN+KENNEDY, MOTHER, LUCKY GENERALS, DROGA5, MCCANN, BBH, BBDO, BBC, VCCP, VMLY&R, DESIGN BRIDGE AND PARTNERS, SEYMOUR POWELL, AREA 23 AND EVERY MAJOR AGENCY NETWORK.

IN LONDON, SÃO PAULO, NEW YORK, SYDNEY AND GERMANY.

THEY DIRECT STORMZY, ANIMATE FOR KATY PERRY AND SHOOT FOR VOGUE AND DIOR. THEY SIT ON THE BOARD AT D&AD AND WIN D&AD PENCILS.

05

HIRING

To ensure mutually successful placements that continue to nurture and support this emerging talent, the following guidelines are in place:

THE TIME

Placements are ideally three months, but we ask for a minimum duration of four weeks.

06

shift@dandad.org

MEET THE SHIFTERS

View my portfolio

@lookingforale

I exchanged an image for a thousand words and, after 10 years as a photographer, I migrated to writing. Since then, I see my skills in a complementary way and work mainly in creating content for social networks.

I'm passionate about music and gastronomy, and I always look for ways to get a little closer to these universes.

With a passionate and optimistic vision, I still believe that advertising is one of the best ways to tell stories and co-create the future.

Currently, I am a writer at Ogilvy Brasil.

View my portfolio

Ana Carolina Pereira

With 9 years of experience in digital communication, I stand out in creating and implementing communication strategies.

My expertise ranges from campaign design to the efficient management of online platforms and communities. Passionate about entheogenic plants and art, I find inspiration by running, whether on the street or on the treadmill. With persistence and creativity.

I dedicate myself to expanding the digital presence of businesses, transforming challenges into significant results.

< BACK TO DIRECTORY

View my portfolio

@oitrindade

Graphic designer passionate about lettering, focusing on visual identity, packaging and illustration. I'm a versatile generalist who loves bringing projects to life with vibrant colors and original creations. I’m fun to work with and communicative.

I always seek to bring personality and creativity to each job.

HELOISA MENDES

Creative Strategist/ Storytelling/Creative Director

SHE/HER

View my portfolio

Isabel Gonçalves

An advertiser with a passion for data, I am constantly exploring new ways to transform information into actionable strategies. I live on an air bridge between Belo Horizonte and São Paulo, and along the way I have developed a very dynamic professional background.

In recent years, I have honed my talent in analysis and courageously delved into the world of Data Analysis. My focus is at the intersection of marketing and technology, where engaging projects come to life.

@isacluisa.tinta

Passionate about art since childhood, I explored drawing and painting, looking for sustainable solutions.

With experience at the Municipal Department of Culture and in cultural events, I introduced myself to natural paints in 2019, teaching their production and history as an ancestral art. My works occupied places such as the Instituto Tomie Ohtake, the Museu Afro Brasil - Emanuel de Araújo, and were highlighted on a double page in Vogue Brasil.

Currently, I study ecological design, seeking to contribute to a more sustainable world. I believe in the transformative power of art as an agent of social change.

@oraell

Educated by hiphop through graffiti, I have gained artistic merit internationally recognised by the Luxembourg art gallery. I also have experience working in multinationals focusing on market intelligence and specialising in investment, currently GRO in Operations and Business at Bradesco.

I remain creatively immersed and connected with the street, art and poetry in many different ways.

@ojorgedesign

Jorge Santos

I often say that materialising projects is my main vocation, I see design as a tool to bring ideas into being. I have always been attentive to opportunities and determined to change my reality. I like long, deep dialogues. I do bodybuilding, and in my free time, I listen to a variety of podcasts, in the realm of neuroscience or cryptocurrencies.

Despite my young age, love found me early, and I decided to get married young.

View my portfolio

Julia Mota Sciência

A creative in training interested in the area of Communication and Culture. I've always liked observing different lifestyles and learning through them, transmitting it to other people through stories. Tired of just observing and leaving ideas on paper, for the last three years I have been self-taught about the communication market and developing skills to enter the market.

During this period I had the opportunity to be part of AKQA's SOMA+, the Co.liga creative school Project Meu Olhar in partnership with SPCine and recently D&AD Shift with Google São Paulo.

Through these opportunities, I have brought life to my desire to work with Strategy and Copywriting by translating data into narratives that can be shared with many people.

FILMMAKER/lighting/director/ photography director

View my portfolio

@laugmrs

Born and raised in Praia Grande, Santos. She has been in the Brazilian audiovisual market for 3 years. She has participated in great work in different roles: from assistance to production, from camera operation to direction, in front of the camera as a model and casting, from advertising to fashion, always adding her vision for the best result of the product. She contributed to work for major brands, such as C&A, Laboratório Fantasma, Asics, Ninho, among many others.

Shaped by her experiences in the world of Hip Hop and Skate, Laura synthesizes in her work the movement between these two worlds: from the street to the spotlights and studios, showing this mixture in the essence of her works, as you can see in the music video “Semblante” by Ella Cavalcanti and “Cria” by Munra, his first clips aimed at his friends and countrymen.

photography director/

motion designer

View my portfolio

@oferreirac

A black guy from the hood, with diverse techniques and creative skills with the ability to combine them to solve complex problems.

Founder of Beco Cria, a favela audiovisual production company that is always working to develop more people around him based on his own experience. A seed.

View my portfolio

Rickson Nascimento

I am an art director passionate about music and the rich black culture. My influences inspire me to use computer graphics software to create authentic projects with an innovative focus. My design and production skills, combined with creative strategies, show my commitment to transforming the world through art and entertainment.

I'm always looking to integrate these passions into bold projects, challenging myself to develop visual experiences that are both captivating and memorable.

View my portfolio

@rogeriolibanio

Rogério Libanio

Designer and future Art Director. My first form of creative expression came through Graffiti as a teenager. Design came along my path when I created PRU, a brand of caps and t-shirts that reflects my identity. Since then, I fell in love with creation software, and it helped me rediscover myself in the creative world.

I believe that each project is an opportunity to showcase my unique vision and I highly value original work because it challenges me to go further and discover how far my creativity can take me.

I love exploring new techniques and trends, always striving to create something even more incredible and memorable.

View my portfolio

@escritaseafins

My name is Sivoneide, I'm 23 years old, I was born in a small town in the interior of Pernambuco and I learned to read at age 6 at home; Since then, I've never stopped.

Reading for me is the bridge between the mind and the world; This is how my passion for words arose. I love expressing what I'm feeling through texts and poems, and they are what brought me here.

Writing for me is creating, healing and giving new meaning; It is the art of telling stories, immortalising moments and connecting souls.

Participating in D&AD showed me that I can work with something I've always loved.

View my portfolio

@taolydandara_

Taoly Dandara

Illustrator and graphic facilitator, passionate about the power of micro-stories, orality and environmental debates, seeks, through art, to simplify learning and create remarkable experiences.

Animation Technique, in addition to free courses in the areas of design, art and socio-environmental. She was a graphic facilitator for 3 years at the UN-Habitat Urban Circuit, and facilitated for major brands such as Natura, CIEDS, GOYN SP, Nestlé, among others.

She debuted two major initiatives: the first Brazilian class D&AD Shift with Google São Paulo and was awarded in the literature category in the first edition of Pretas Potências, at Preta Hub.

ca0tica_

Self-taught multidisciplinary artist, creative and designer. I am the daughter of Dona Edna and her Jajá and I am known as Thiemi and Ca0s. Ca0s is where through art and other means I express some fragments of memories, roots and stories. Through these different mediums I seek to bring new meaning, new perspectives and experiences in an inclusive way beyond representation.

Now that you’ve met the Shift São Paulo Class of ​2024, deep-dive into the work they completed on ​the program.

They had to think about how to increase the ​popularity of the adidas Gazelle, create solutions ​for the demystification of electric cars in Brazil ​with Volvo, and launch a version of an already ​known Sallve product.

Our Shifters spent weeks working on exciting and ​challenging briefs from three partner brands.

BRIEF #1

ADIDAS

Redefining what adidas Originals stands for

IN PARTNERSHIP WITH

18

rush

INSIGHT

What do running shoes have in common with Brazilian originality?

IDEA

Exalting the determination and ​originality of Brazilians, who go ​about their business and don't wait ​for it to happen. Moving away from ​talking about running shoes, to now ​talking about running shoes.

EXECUTION

‘Run it Back' is a 3 phase campaign. Phase 1 - Make Some Noise - show up on relevant platforms to Gen-Z, TikTok, Instagram and not Facebook. Incorporate a hype-man-led music Fun Run, just for vibes and beginners.

Phase 2 - Integrate an AI running playlist generator into the existing adidas Runners app, you input your run intensity, length and pace and the generator creates the perfect playlist for you, every time! Bring the adidas runners into the adidas flagship store. An immersive in-store experience where you can listen to the runner's favourite running tracks and sign up for adidas Runners via QR code.

Phase 3 - Run It Back festival. A festival combining music & running where you can mix with your favourite athletes while listening to your favourite tracks!

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GROUP 1

ballzelle

GROUP 2

INSIGHT

EXECUTION

Ballroom: a mix between dance and sport, art and culture.

A temporary 2-week venue created by ​adidas to promote activities and ​meetings focused on Ballroom ​culture, as well as competitive ​dances where the Gazelle will have to ​shine according to the looks.

A creative, multifunctional and ​inclusive space designed to celebrate ​diversity and promote equality. Here, ​art, culture and creativity meet in a ​welcoming and safe environment for ​everyone. Created by and for ​LGBTQIA+ people.

Our cultural guardians will be the ​"Irmãs de Pau", a duo of black ​transvestites, multi-artists, singers ​and performers, they will lead the ​ballroom parties that will take place ​at the venue and, at the end of the ​action, they will be announced as ​new brand ambassadors along with ​the recording from the video "Femme ​Pau" showing all the details of the ​venue and with the Gazelle as the ​protagonist.

IDEA

Establish a direct relationship ​between Ballroom culture and high ​performance sport. This culture has ​a great need for good, comfortable ​sneakers for both training and high-​level presentations. We will bring ​adidas closer to a subculture that is ​increasingly consolidating itself in ​Brazil and which is still little seen by ​big brands, mainly to strengthen ​relations with the LBTQAIA+ ​community.

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ORIGINALS QUEBRADA

GROUP 3

INSIGHT

EXECUTION

We decided to dive into the outskirts of São Paulo, recognizing that it is in this context that we find the most genuine and impactful narratives.

Through the real stories of the ​"Originals", we also decided to ​make a difference in the ​community, with the initiative of ​allocating a part of the profit from ​the sale of each pair of Gazelles to ​the purchase of basic food baskets ​for families in need, and ​demonstrating a genuine ​commitment to social good. ​Additionally, there will be 1 prize ​ticket in some of the food baskets, ​which entitles you to a pair of ​Gazelles, providing the opportunity ​to experience adidas products in ​person and connect with the brand ​in a meaningful way. This action will ​be carried out on social networks ​and OOH media.

IDEA

The "ORIGINALS QUEBRADA" campaign highlights the talents that emerged from the streets of São Paulo, recognizing them as true representatives of local culture. These individuals, called "Originals", faced challenges, valued their origins and gained recognition. The essence of the campaign is that authenticity is born from genuine experiences and personal stories, as well as concern for the well-being of the community.

21

GAZ NO CORRE

GROUP 4

INSIGHT

What's the current trend? How to bring the spirit of running to Brazilian youth?

IDEA

Prepare a open call to support local ​urban art with the three pillars of ​the campaign (recreate, re-signify, ​re-exist) and develop a personalized ​approach for each region, ​correlating territory, cultural ​production, personality and the ​colors of the Gazelle. Demonstrating ​that the Gazelle is the face of youth ​racing and boosts peripheral art.

EXECUTION

The "Gaz no Corre" campaign aims ​to build, in partnership with the ​community, a network of ​identification and connection with ​the brand, through personalized ​local actions and a open call to ​promote urban art. We seek to ​relate regional icons and symbols ​that refer to each person's daily life, ​together with the Gazelle colors, ​giving personality to the sneakers, ​while discovering new talents in the ​creative area. We value local ​production as we work together to ​create a new Gazelle, through ​interactive OOH activations, social ​media, mentoring for open calls and ​activities with Adiclub.

22

brasil do corre

GROUP 5

INSIGHT

The Brazil of Corre is much more original than Brazil Core.

IDEA

Bring protagonism, visibility and opportunities to favelas, which are the country's main cultural cradles.

EXECUTION

Through strategic partnerships, adidas aims ​to establish itself as a supportive ally for ​individuals dedicated to transforming their ​lives and communities. The campaign will ​unfold through a series of engaging ​activations, including:

Corre Day: These events, hosted in cultural ​venues across cities, aim to encourage people ​to utilize and engage with these spaces fully. ​Activities will include interactive discussion ​circles, skill-building workshops, and ​professional mentorship sessions.

Corre Lab: adidas will launch an ​educational platform to foster the ​professional development of youth from ​underserved communities. Through various ​educational tracks, participants will have ​the opportunity to enhance their skills in a ​gamified learning environment. For ​instance, partnerships with entities like ​LAB Fantasma will introduce youth to the ​fashion industry, potentially leading to ​collaborative ventures with adidas.

Corre na História: An itinerant museum ​showcasing the stories of Brazilian icons ​with historical ties to the brand. This ​museum will feature interactive exhibits ​held in adidas stores and out-of-home ​displays throughout urban areas.

Levanta e Anda: Leveraging brand ​ambassadors, adidas will inspire ​individuals to share glimpses of their daily ​routines and runs, sparking a viral trend on ​TikTok accompanied by the song "Levanta ​e Anda" by Emicida.

These initiatives align with adidas' ​commitment to empowering communities ​and fostering positive social change, ​showcasing the brand's dedication to ​innovation, inclusivity, and cultural ​relevance.

23

BRIEF #2

Volvo

Remaining as pioneers in innovation and safety, Volvo has worked to make the electrification of cars an issue increasingly close to Brazilians.

And how to do this?

IN PARTNERSHIP WITH

24

FUTURO NOSTÁLGICO

GROUP 1

INSIGHT

How to transform uncertainties about electrification into growth opportunities for electric cars in Brazil?

IDEA

Nostalgic Future - being nostalgic increases vitality and prepares individuals to deal with the present and the future because, when we experience moments of nostalgia, we experience a feeling of “self-continuity”.

EXECUTION

Electric Hot Wheels: Partnership between Volvo and Hot Wheels to develop the first electronic track for cars, powered by solar energy through built-in moving plates. The carts will have features such as flashlights and horns, operating without batteries or cables, featuring electrified Volvo models.

Polaroid of the Future: In collaboration with Polaroid, Volvo will innovate photography with artificial intelligence, enabling the printing of photos that can predict the next moments of the captured scene. It will include features such as smile detection, red-eye correction, and automatic lighting adjustment. An integrated application will allow you to configure photo details before printing, such as backgrounds and signs.

25

Sem incógnitas para um EX 30

GROUP 2

INSIGHT

Despite the love for the Volvo brand, there is a "buzz" and doubts about the quality and efficiency of electric vehicles, indicating a need to reinforce confidence in innovation.

IDEA

Use influencer marketing and consumer education strategies to reaffirm the quality of Volvo's electric vehicles and clarify consumer doubts.

EXECUTION

The marketing and education strategies involve influencer partnerships within and beyond the sustainability sector to discuss electrification. Partnerships with brands like Lacoste, Kit Kat, and Spotify are planned. Activations at shopping malls and festivals with charging stations aim to educate the public about electrification, highlighting our reliance on battery-powered devices. Additionally, an educational "Myth or Fact" challenge will be conducted at festivals and automotive fairs to debunk myths about electric cars with comparative phrases and real data.

26

UMA VIDA INTEIRA RECARREGÁVEL

GROUP 3

INSIGHT

Your entire life is already rechargeable. Devices, smartphones, gadgets and the like, but when it comes to vehicles, there is still resistance to electrification due to unfounded fears and objections. Showing that recharging is a part of life can be a powerful way to raise awareness and convert the public.

IDEA

Bring the public closer by demystifying a new way of driving. Living up to Volvo's values of protection and safety not only for the driver, but also for the planet.

EXECUTION

Circulation awareness campaign on social media (static creatives and film).

OOH and selecting influencers (sustainability-focused) running the campaign and generating collaboration material with the brand.

27

(RE)DISCOVERING THE DIRECTION

GROUP 4

INSIGHT

Electrification is already part of people's lives, they just need to rediscover ways to use it.

IDEA

While generation Z needs to deal with the new challenges of adult life, Volvo needs to position itself as a leader in vehicle electrification in Brazil. So why not perform this rite of passage together?

EXECUTION

(Re)discovering The Direction is a digitally focused campaign, which seeks to bring generation Z closer to the brand, through new storytellers.

With the help of a squad of content creators, we would use TikTok to strengthen the brand's presence, position Volvo in search and, with that, demystify the use of electric cars. In addition, the campaign unfolds in out-of-home media and activations based on experience.

28

GERAÇÃO E

GROUP 5

INSIGHT

Talking to Fran, a salesperson at Baltic Volvo Vila Leopoldina, she said something that really resonated with us: “EDUCATION CONVERTS SALES”.

IDEA

Volvo does not have solid educational work in its communications. It needs to be perceived as innovative with the same efficiency as its competitors, and in an educational way demystify the topic of ELECTRIFICATION, thus generating a desire for conversion among Generation Z. This is how the campaign arises: VOLVO: GENERATION E.

EXECUTION

The campaign invites people to be part of GENERATION E, E of sustainable, energetic and electric eco. A gamified and interactive experience highlighting Volvo's pioneering spirit in electrification. The action begins with an announcement made by the brand and ambassadors on social media, inviting its audience to be part of Generation E. While we make an invitation on OOH media, “Test your knowledge about electrification and be part of a new generation” in a game exclusive. The campaign also includes a podcast activation with the ambassadors.

29

BRIEF #3

SALLVE

Create actions to publicize the launch of one of the most requested products by the Sallve community

IN PARTNERSHIP WITH

31

sallve renova

GROUP 1

INSIGHT

Sallve offers effective formulas inspired by real needs and now, refills for even more responsible care. Using a refill is very simple: just empty the contents of a container and refill it with a new one. But what would happen if we applied this same mechanics of renewal in ourselves?

IDEA

Just as product packaging can be refilled to preserve the planet, people can also renew themselves, bringing benefits not only to themselves but also to the world around them. This is the mechanics of life: for every emptying, a refill. With this in mind, we created the #SallveRenova campaign

EXECUTION

Action 1: Influencer and Community Engagement

• This action encourages engagement and input from your influencers and community, which is a great way to involve them in your brand's initiatives and foster a sense of belonging.
  

Action 2: Collective Solutions

• It's smart to leverage the responses to generate collective solutions that cater to various needs and situations. This approach promotes inclusivity and ensures that your initiatives are relevant to a wider audience.
  

Mothers' Event at Parque Villa Lobos

• Hosting an event specifically for mothers and children is a thoughtful way to celebrate and support them. The activities and discounts offered add value and make the event more appealing.
  

Partnership with Gyms for Sports Enthusiasts

• Partnering with gyms and offering discounts on Sallve products is a clever way to reach sports enthusiasts. Providing massage chairs sponsored by Sallve adds an extra touch of relaxation and pampering after a workout.
  

Action 3: Reality Show Integration

• Integrating the Sallve brand into a reality show with a focus on emotional well-being is innovative. Emptying containers of negative emotions and filling them with positive ones aligns well with the brand's messaging and values.
  

Overall, these actions demonstrate a creative approach to engaging with your audience and promoting self-care. By addressing different needs and situations, you're able to connect with a broader range of people and make a positive impact on their well-being.

32

REFEEL - ALWAYS IN YOUR SKIN

GROUP 2

INSIGHT

We want people to once again feel the continuous act of self-care that Sallve provides through the launch of its refills.

IDEA

The "Refeel - Always in Your Skin" campaign emphasizes skincare as a continuous ritual within the comforting space provided by Sallve. It highlights the brand's pillars of "Science First," "Conversations that Care," and "Active Community" to reinforce its legacy and reliability. The campaign aims to provide comfort for existing Sallve customers and a sense of safety for newcomers to skincare, showcasing Sallve as a brand that makes skincare accessible to all.

EXECUTION

With Sallve's pillars being the guiding ​threads of the activations, we would ​have "Science First", an immersion ​area in virtual reality in the Sallve ​laboratory for customers to formulate ​their products, made available via QR ​Code on a Refeel Sallve disposal ​totem in its kiosks , shops and ​pharmacies. The second pillar ​"Conversations that care" would be a ​space on social media to address the ​daily life of a Brazilian family with ​light and short videos using refills ​and with texts published on the ​brand's blog. Finally, "Comunidade ​Ativa" will implement a process for ​returning packaging to create an ​upcycling workshop with artists for ​the Sallve parade, with consumers ​who have thrown out the most Sallve ​items as participants.

33

recarregando o essencial

GROUP 3

INSIGHT

It’s not only introduced new refills but also engaged the Sallve community deeply. It focused on consumer voices and needs, using social media interactions to shape the product launch narrative. By incorporating community feedback, Sallve demonstrated its commitment to active listening and co-creation, reflecting core brand values.

IDEA

The campaign integrates Sallve's pillars - "Science First," "Conversations that Care," and "Active Community" - into its actions. This approach aims to create a comforting effect for existing Sallve customers while providing a safe space for newcomers to skincare. By democratizing the subject, Sallve ensures that everyone feels included and empowered in their skincare journey.

EXECUTION

Planning Phase:

• Analyse social media data and ​conduct market research.
  
• Define a communication strategy ​centred around consumer input
  
• Develop a content plan to ​showcase consumer stories and ​comments.
  

Online Execution Phase:

• Create social media content ​inspired by consumer feedback.
  
• Engage with followers and ​encourage user-generated content.
  
• Invest in targeted digital ​advertising.
  

Offline Execution Phase:

• Implement attractive displays at ​retail locations.
  
• Offer free samples and encourage ​consumers to share experiences ​on social media.
  

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THANK YOU

We’re grateful to Brazil’s creative industry for donating their time to advise and support the night school, host the sessions, and teach and mentor the first Shift class. Thank you also to our partners – Google, adidas, Volvo, Sallve – for enabling the programme and providing creative briefs and mentorship.

SUPPORTING AGENCIES,

BRANDS & INDIVIDUALS

Google

adidas

Volvo

Sallve

GREY

AQKA

BETC Havas

WeWork

Meta

Team Creatif

ESPM

BFerraz

Tátil

WMcCann

Tavola 42

Almapp

We Work

GUT

DPZ

Ogilvy

Publicis

CP+B

Leo Burnett

RGA

FCB

Heitor Caetano

Camila Pedro

Vanessa Mathias

Roberto Camanho

Luis Gatti

Mariana Youssef

Mila Vançan

Nathalia Henrique

Paola Ewald

Maria Clara Fleury

Ulli Ferrari

Luiza Magalhães

Esther Sá

Theo Rocha

Hannah Saraiva

Kerena Neves

Liliane Santana

Deia Kulpas

Pamella Kacelnikas

Toni Fernandes

Lucas Saicali

João Victor Souza

Tatiana Nascimento

Elaine Oliveira

THANK YOU

INDUSTRY TEACHERS

Lia Konskier

Meta

Marcelo Bicudo

Design Bridge & Partners

Simone Kliass

XRBR

Bruno Pedroza

Broders.tv

Ralph Uehara

Team Creatif

Thais Fonseca

Marcas com Sal

Marcio Fabio Leite

Doisemes

Mau Medeiros

Doisemes

Ken Fujioka

Ada Stratgey

Pedro Burneiko

MAAR Company

Mauro Cavalletti

Bitiki Creative Strategies

Cesar Goes

Team Creatif

Felipe Silva

Gana

André Kovadloff

BFerraz

Fred Gelli

Tátil Design

Clayton Caetano

Itaú

Dani Ryfer

Meta

Fernanda Guimarães

Meta

Pedro Takeshi

Bloomberg

Dani Ribeiro

WMcCann

Giulia Fagundes

Freelancer

Marcela Macario

Freelancer

Fernando Moratore

Freelancer

Eduarda Nieto

Apple @ TBWA/MAL

Fabio Delai

Ultravioleta

Marianna Souza

APRO

Ricardo Nunes

Sneakers BR

Mari Galindo

Nice House

Lilian Cavalini

AlmapBBDO

Icaro de Abreu

IBM

36

THANK YOU

MENTORS

PORTFOLIO REVIEWS

João Caetano

Wieden+Kennedy

Mauro Cavalletti

Bitnik Creative Strategies

Marília Ramos

Bess

Pedro Burneiko

Maar Company

Pedro Menezes

Meta

Lucas Sacailli

Grey

Renata Decoussau

Freelance

Rodrigo Saiani

Plau

Antonio Abibe

Freelance

André Kovadloff

BFerraz

Deco Artilheiro

GUT São Paulo

Deia Kulpas

Ligatipo

Eduarda Nieto

TWBA

Fe Guimarães

Meta

Hirai Fujisaka

Le Pub

Teco Cipriano

Ogilvy

Beatriz Brandão

Ogilvy

Ariane Dias

DPZ

Udo Neri

Havas

Luti Nobre

Publicis

Alessandra Gomes

McCann

Silvia Spinola

McCann

Ana Novis

CP+B

Marcela Calura

CP+B

Ligia Mendes

Leo Burnett

Vini Stanzione

Leo Burnett

Geraldo Junior

Talent

ALUMNI MENTOR

Rafael Potenza

Stats Perform

37

THANK YOU

PARTNERS

adidas

Felipe Savone

Lucas Diniz

Giovanna Aranha

Roberta Batah

Mauricio Faria

Volvo

Mirella Cambrea

Rafael Ugo

Pamella Kacelnikas - Grey

Priscilla Telles - Grey

Andrea Carneiro - Grey

Mariana Pagano - Grey

Radhu Verdoliva - Grey

Manir Fadel - Grey

Sallve

Renata Figueiredo

Carolina Almeida

Larissa Liz

Felipe Murat

Felipe Vieira

Valeria

Kamila Fonseca Silva

Karolyne Sousa

WITH SPECIAL

THANKS TO

Shift Coach

Rubens Oliveira

Betc Havas

Shift ECDs

Joana Mendes

WPP

Raphaella Martins

Meta

THE D&AD TEAM

Aline Nitro

São Paulo Programme Producer

Yasmin Ialuny

São Paulo Programme Assistant

Sara Pintado

Senior Programme Manager

Paul Drake

Foundation Director

Charlotte Harman

Partnerships Manager

Ash Level

Alumni Community Lead

Katherine Lathwell

Head of Partnerships Delivery

Sammi Vaughan

Partnerships Director

Dervla O'Shea

Senior Marketing Manager

Pablo Brandão

International Development Manager

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GET INVOLVED

POWERED BY INDUSTRY,

SHIFT IS GROWING.

On the ground in five cities, the core D&AD Shift programme continues to identify, support and train self-taught talent.

You can express your interest of getting involved by filling out our Get Involved Form here.

39

GET INVOLVED

POWERED BY INDUSTRY,

SHIFT IS GROWING.

Shift now extends beyond the initial four-month night school with additional on-the-job learning and specialised pathways through Shift Select. Shift Studio activates our Shift alumni, bringing new creative perspectives, lived experiences and authentic approaches to tackling real business and societal challenges for clients.

Launching later next year, we will be bringing the Shift experience online. Unlocking creative potential all over the world, Shift Campus

will allow anyone, anywhere to access an introduction to the creative industry.

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